You smell it you bought it. In Seoul, South Korea, Dunkin Donuts has been experimenting with guerrilla scent tactics, setting up perfume dispensers in airports and city buses to squirt the scent of coffee into the air, sometimes with synchronized audio tracks of Dunkin Donuts jingle playing overhead. Dunkin Donuts reported a 29% increase in sales at nearby stores as a result of these “subtle reminders” to commuters. Read more at The State.
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You smell it you bought it. In Seoul, South Korea, Dunkin Donuts has been experimenting with guerrilla scent tactics, setting up perfume dispensers in airports and city buses to squirt the scent of coffee into the air, sometimes with synchronized audio tracks of Dunkin Donuts jingle playing overhead. Dunkin Donuts reported a 29% increase in sales at nearby stores as a result of these “subtle reminders” to commuters. Read more at The State.

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  1. quasihobo reblogged this from triplecanopy
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  4. ajaymurthy reblogged this from triplecanopy and added:
    You smell it you bought it. In Seoul, South Korea, Dunkin Donuts has been experimenting with guerrilla scent tactics,...
  5. pithyaphorisms reblogged this from triplecanopy and added:
    NEED
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  8. thelunaticinyourhead reblogged this from triplecanopy and added:
    Those devious bastards…
  9. designatelier reblogged this from triplecanopy and added:
    Das Auge ist mit. Die Nase kauft mit.
  10. h2b-creative reblogged this from triplecanopy and added:
    This is equal parts scary and clever.
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  12. kchayka reblogged this from triplecanopy and added:
    scarrryyy
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